All About Marketing
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Instagram Story unavailable: Troubleshooting Guide
Very often Instagram users come across many minor glitches and errors that can leave them feeling frustrated. Instagram Story unavailable is one such error. Instagram Story is an immensely popular feature where users share their memorable moments and important events with their followers and friends. Since this feature is very different than the normal Instagram […]
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Maximizing Revenue: How Content Marketing Drives Sales?
Today literally every company has come to terms with the sheer popularity and dominance of the digital online world among its target customers. Internet has simply become too ubiquitous for companies to ignore its impact on its topline. Acknowledging this reality, companies cutting across industries over the years have embraced content marketing to push up […]
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On Page SEO vs Technical SEO: A Comprehensive Comparison and why both are important for SEO.
On-page SEO and technical SEO are among the most important components of SEO. If you seriously want to outrank your competitors on Google ranking then deep understanding of these two components is very crucial. There probably isn’t a website in this world that can organically rank on Google for sustained period of time without paying […]
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Useful Digital Marketing strategies for HVAC Lead Generation
HVAC (Heat, Ventilation & Air conditioning) industry is one of the most lucrative and fast-growing industries out there. The booming construction sector coupled with rising global temperatures has put this industry on a growth trajectory since several decades. Unless something very catastrophic happens to the global economy, this trajectory is unlikely to be bent southwards […]
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Understanding How Does the Maximize Conversions Bidding Strategy Work: A Comprehensive Guide.
Irrespective of which type of bidding strategies advertisers opt for, their ultimate aim is always to add up to their conversion numbers. After all, that is what drives their profit. Therefore, in this latest blog-post we’ll talk about a bidding strategy that’s exactly focused on this goal. It is called ‘maximum conversion’ bidding strategy. We […]
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How to Check Competitors Email Marketing Strategy
Checking your competitors’ email marketing strategy can help in unravelling several key insights that can greatly help in improving your email marketing strategy. This practice assumes great significance considering that even today email marketing among all the digital marketing strategies is still known for offering comparatively higher ROI to marketers and brands alike. Therefore, if […]
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What is CPA in Google Ads and why it is important?
Like all PPC platforms, Google Ads offers several metrics and bidding strategies to its users. In this context, CPA is pretty unique. CPA, which stands for cost per action, doubles up as an important metric as well as a bidding strategy. In this lates blog post, we will be talking about CPA in Google […]
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Backlink Management: What is it and what are its benefits
If you’re even remotely aware how SEO works then you must be aware that backlinks play a decisive role in the success of any SEO campaign. Although Google has always kept its ranking signals secret and rightly so, backlinks are widely considered as the holy grail of SEO. However, in today’s competitive landscape merely acquiring […]
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Content Marketing for SaaS companies that have minuscule & Small budget
Over the last two decades or so, SaaS (software as a service) industry has emerged as a dominant force, primarily fueled by the unprecedented rise of internet. Most of the laymen people who are reading this blog post may not be aware that today most of the software and applications that they are using are […]
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How to Hire an Effective & High-Performing SEO Strategist?
Today the question of whether a company needs a SEO Strategist no longer falls in the optional realm. It has become mandatory to hire one if the company wants to succeed in increasing its visibility in the online world. While the mandatory requirement cannot be denied, it is equally important not to make a bad […]
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Why Instagram Followers are Unfollowing you & How to Fix it
It is but obvious that all Instagram content creators, without any exception whatsoever, would love to see their Instagram followers heading northwards at an unabated pace. After all, there is no rocket science as far as social media monetization goes. Your social media revenue and income generation prospect is always directly propionate to your number […]
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Why your Business needs a Link Building specialist? Pros & Cons of hiring One.
If your business overwhelmingly depends on your website’s online visibility then hiring an experienced link building specialist should be one of your top priorities. A link building specialist specializes in acquiring high-quality backlinks for a website, which in-turn propels the website’s ranking on Google’s SERP. However, hiring a backlink specialist has its own downsides and […]
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Proven strategies for expanding Google My Business Reach & Dominate Local Search
With internet becoming ubiquitous and a dominant force over the last decade or so, today more and more people are searching for local businesses on internet; restaurants, hospitals, clinics, shops and many other local businesses and services. In the online marketing world, the practice of people searching local businesses and services is referred as ‘local […]
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