All About Marketing
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How to Hire an Effective & High-Performing SEO Strategist?
Today the question of whether a company needs a SEO Strategist no longer falls in the optional realm. It has become mandatory to hire one if the company wants to succeed in increasing its visibility in the online world. While the mandatory requirement cannot be denied, it is equally important not to make a bad…
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Why Instagram Followers are Unfollowing you & How to Fix it
It is but obvious that all Instagram content creators, without any exception whatsoever, would love to see their Instagram followers heading northwards at an unabated pace. After all, there is no rocket science as far as social media monetization goes. Your social media revenue and income generation prospect is always directly propionate to your number…
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Why your Business needs a Link Building specialist? Pros & Cons of hiring One.
If your business overwhelmingly depends on your website’s online visibility then hiring an experienced link building specialist should be one of your top priorities. A link building specialist specializes in acquiring high-quality backlinks for a website, which in-turn propels the website’s ranking on Google’s SERP. However, hiring a backlink specialist has its own downsides and…
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Proven strategies for expanding Google My Business Reach & Dominate Local Search
With internet becoming ubiquitous and a dominant force over the last decade or so, today more and more people are searching for local businesses on internet; restaurants, hospitals, clinics, shops and many other local businesses and services. In the online marketing world, the practice of people searching local businesses and services is referred as ‘local…
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Why Manufacturers need to embrace and adopt Digital Marketing?
With internet taking off in a big way during last one decade or so, digital marketing has emerged as one of the most formidable marketing strategies possibly for every industry out there. However, despite its overwhelming advantages and benefits, manufacturers and B2B industry largely seems to be least impressed and has always given a cold…
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Backlink Exchange: Legitimate or Black Hat SEO Strategy
Today we are going to discuss about one of the most polarizing topics in the SEO world. Backlink exchange, also known as link exchange or reciprocal links, has long divided the SEO world. Question galore about whether it is good or a bad practice. If it is really good SEO practice then do we have…
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Search Engine Marketing Benefits: The complete Guide
Search engine marketing (SEM) is one of the most sought-after digital marketing strategies that is today often used by brands and industries across the niche. You can consider SEM as a twin brother of SEO, albeit it has many contrasting features and is nowhere near as identical to SEO. Many marketers use SEO and SEM…
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White Label Link Building Services: The Ultimate Guide for Agencies
Link building is the heart and soul of any SEO campaign. Your SEO campaign won’t even stand a remote chance of succeeding without it. However, link building isn’t your walk-in-the-park thing. It is a monumental task where your skills and patience will be tested to the core. But if you feel that your agency is…
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Advantages and Disadvantages of Email Marketing
Ever since digital marketing’s phenomenal rise during last one decade, email marketing has been one of its foundational pillars. Although in last few years obituaries have been written about its imminent death, it has shown surprising resilience. Even today email marketing continues to enjoy immense popularity as brands and digital marketers alike find great and…
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CTR Manipulation: A Risky Shortcut that is best avoided.
The world of search engine optimization (SEO) is intensely competitive, with websites locked in a ferocious battle to outrank each other on the SERP page. Since the stakes are pretty high, it is very obvious that some websites will choose to play this game unfairly, latching on to every unethical method that they possibly could.…
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How to Write a Effective Media Advisory for an Important Event?
Every ambitious company regularly organizes a public event in order to consolidate its relationship and engagement with its target consumers. In a way, the success or failure of these events has a great say in determining the quality of the relationship with your target consumers, which ultimately becomes an important determinant in the long-term success…
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Top Influencer Marketing Agencies & Platforms to Explode Your Brand
Hey, you brilliant brand hustlers! Ready to light up India’s digital sky in 2025 like a Diwali firecracker? If you’re dying to explode your reach, influencer marketing’s your golden goose—and trust me, I’ve seen it turn tiny dreams into massive wins! Rewind to 2019—I’m coaching a chai startup, flat broke, zero buzz. Then bam—Instagram foodies…
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Top Link Building & SEO Agencies to Skyrocket Your Rankings in 2025!
Hey, SEO warriors! Ready to crush it on Google’s front page in 2025? If you’re hunting for that organic traffic goldmine, link building and SEO are your unstoppable duo—I’ve been hooked on mastering this game since my first site flopped hard in 2020. Picture me, bleary-eyed, begging for backlinks like a newbie with no clue.…
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Influencer Dress to Impress: How should influencer DTI in 2025
The influencer marketing world is a pretty dynamic world where nothing remains static for way too long. Nowhere is this more visible and resonating than in fashion, which is a key part of the Influencer game, especially influencers catering to the lifestyle niche. So, if the question ‘how should influencer dress to impress in 2025’…
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Best Apps and Tools for Content Creators
Nowadays the appeal and allure about content creators is too intoxicating and infectious. But there is one undeniable fact that most people miss: content creation is a tough job. It takes relentless hours of hard work and focus to create a viral content that leaves thousand of people awestruck and bemused. While content creators no…
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Keyword Difficulty Score: The Guiding Force Behind Successful SEO Campaign.
Keyword difficulty is one of the most important SEO metrics. Although never officially promoted by Google and is not a ranking signal either, most SEO professionals still understandably give a lot of importance to this metric. It is almost an unavoidable metric, especially while conducting keyword research. There is actually no point in conducting keyword…
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How to Acquire Backlinks (the Right & Legitimate way)
SEO has gone through sweeping and radical changes, especially over the last one decade or so. From advanced algorithms to the advent of ChatGPT and AI chatbots. However, these revolutionary and groundbreaking changes haven’t even remotely diminished the importance of one underlying SEO factor. That factor is backlinks. Backlinks still remain the holy grail of…
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Influencers Gone Wrong: Spectacular Failures of Influencer Marketing Campaigns
Influencer marketing has completely redefined the way brands engage with their target audience. With just one single post, social media influencers can literally open the floodgates for sales and lead generation even for an upcoming and small brand. However, as is the case with everything, success is not always guaranteed with influencer marketing. Many classify…
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Search intent: What’s is it and why it is so important for SEO?
Every search query that any user makes on Google or any other search engine is not without specific goal or aim. Users are basically searching for something that is potentially valuable for them; this could be a crucial piece of information, a product they want to buy or comparison between two products before making a…
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White Label Content Creation: Get Professionally Crafted Content without any Effort
So, you run a digital marketing agency or a small B2B or B2C company and your company desperately needs high-quality content for a good period of time. But there is one tiny problem. Your company needs high-quality content but without bearing the expense of hiring an in-house content creator. This may sound a little illogical…
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Content Creators vs Influencers: Let’s Figure out the Difference
In today’s social media driven world, it has almost become a fad to throw terms like ‘content creators’ and ‘influencers.’ These two popular terms have become almost synonymous with social media marketing and also digital marketing. But there is one interesting thing that we feel that everyone should know, especially those who want to keep…
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Top SEO Blogs that every beginner must follow
So, you are a newbie who has taken a plunge in the vast ocean of SEO. But SEO is not just vast, it is a highly complex world where strategies and trends change almost at a lightning speed. Therefore, for beginners it is all too easy to get lost in this gigantic and challenging world.…
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10 Most Important Terminologies in SEO
SEO being a dynamic field, it invariably boosts scores of terminologies and jargons. These terminologies represent and cover the diverse and important elements of this fast-evolving field. But in this blog post, we will not be covering all the jargons. Rather we will be narrowly focusing only on the 10 most important jargons in the…
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Negative SEO: Decoding the Ugly Side of SEO
If you thought that the SEO industry is filled with only good and moral people then you couldn’t be more wrong. The search engine optimization industry has a fair share of bad actors and villainous people who prey on their competitor’s website like a predator. They don’t believe in fair play and bend every possible…
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