In China, the two major search engines are Baidu and Google. Although Baidu vs Google both have their pros and cons, many people prefer Baidu because it is better at finding Chinese-language information. However, google is still used by some people, especially when searching for non-Chinese information.
How SEO differs on Baidu vs Google
Search Engine Optimization, or SEO, is a process by which a site can improve its position in the search engine results pages (SERPs) for certain queries. The main purpose of SEO is to drive organic (unpaid) traffic to a site, but it can also be used to drive other types of traffic, such as paid search traffic.
There are many factors between Baidu vs Google that go into SEO, and different search engines use different algorithms to weight these factors. This means that what works on one search engine may not work on another.
Baidu is the largest search engine in China, with a market share of around 70%. Google is the second largest, with a market share of around 20%. However, due to the Chinese government’s restrictions on foreign companies doing business in China, Google’s presence in the country is limited. As a result, SEO strategies that work on Google may not work on Baidu.
Here are some of the main differences between Baidu vs Google when it comes to SEO:
Baidu gives more weight to backlinks from Chinese sites than from international sites. This is because Baidu assumes that links from Chinese sites are more relevant for Chinese users.
Baidu puts more emphasis on content freshness than Google does. This means that Baidu will give more weight to pages with recently-updated content than those with stale content.
Baidu gives more weight to user behavior signals than Google does. This includes things like click-through rate and time spent on site. This is because Baidu wants to give its users the best possible experience, and it has found that these signals are good indications of quality content.
How advertising differs on Baidu vs Google
When it comes to online advertising, there are two giants in the space: Baidu and Google. Both platforms offer a variety of advertising options for businesses, but there are some key differences between the two.
For one, Baidu focuses heavily on search advertising, while Google offers a more diverse range of options including display, video, and even shopping ads. Additionally, Baidu tends to be more expensive than Google when it comes to advertising costs. However, Baidu does offer some advantages over Google, such as a larger reach in China (due to its dominant market share) and more targeted ad options.
Baidu vs Google: The Main Difference
Baidu and Google are two of the most popular search engines in the world. They are both used extensively in China and have a large market share. However, there are some key differences between the two platforms.
For starters, Baidu is a Chinese company and is subject to Chinese laws and censorship. This means that certain topics, such as democracy or human rights, are off-limits on Baidu. Google, on the other hand, is based in the United States and is not subject to Chinese censorship laws.
Another difference is that Baidu relies heavily on advertising revenue, while Google does not. This means that Baidu results are often biased towards companies who are willing to pay for higher placement. Google results, on the other hand, are based purely on relevance and are not influenced by advertising dollars.
Finally, Baidu has a much larger user base in China than Google does. This is due to the fact that Google is blocked in China and many people use VPNs to access it. However, even with VPNs, there are still many people who prefer Baidu because it is based in China and offers a more customized experience for Chinese users.
Baidu vs Google: The Battle for China’s Search Engine Market
Baidu and Google are two of the biggest players in the global search engine market. But in China, these two companies are locked in a fierce battle for market share.
China is the world’s largest internet market, with over 730 million users as of 2017. And it’s still growing rapidly, with an estimated 648 million new users expected to come online by 2022.
This huge potential market has attracted a number of global tech giants, including Baidu and Google. But while both companies have a strong presence in China, only one can be the king of China’s search engine market.
So, who is winning the battle for China’s search engine market? Let’s take a look at the numbers.
As of February 2018, Baidu held a 68.5% share of China’s search engine market, while Google ranked a distant second with 29.6%. Other players in the Chinese search engine market include Sogou (3.0%) and 360 Search (0.9%).
These numbers show that Baidu is dominant in China’s search engine market, with almost three-quarters of all searches being conducted on its platform. However, it’s worth noting that Google’s 29.6% share is still significant, and the company is certainly not giving up on its Chinese ambitions.
In fact, Google has been ramping up its efforts in China in recent years, with a number of new products and features being introduced specifically for the Chinese market. This includes a mobile app called Search Lite that uses less data and works better on slower internet connections; an AI-powered news app called Toutiao; and a censored version of its popular Gmail service called “hMail.”
Of course, whether these efforts will be enough to help Google close the gap on Baidu remains to be seen. But one thing is for sure: The battle for China’s search engine market is far from over.
User Experience: Baidu vs Google
The user experience is the foundation of any business, but it’s especially important for search engines. After all, if users can’t find what they’re looking for, they’ll go elsewhere.
So how do Baidu and Google stack up in terms of user experience? Let’s take a look.
Functionality
Both Baidu and Google offer a simple search box on their homepage, as well as advanced search options. However, Baidu’s advanced search options are more comprehensive than Google’s. For example, Baidu offers the ability to filter results by file type (e.g., images, videos, or documents), date range, and region. Google does not offer any of these options.
Additionally, Baidu offers “Baidu Knows,” a feature that allows users to ask questions and get answers from other users. Google does not offer anything similar.
Design
Both Baidu and Google use a simple design on their homepage. However, Baidu’s results page is much more cluttered than Google’s. Additionally, ads are more prominently displayed on Baidu’s results page than on Google’s. This can make it difficult to find the relevant information you’re looking for.
Baidu also offers a “Baidu Union” feature that allows businesses to pay to have their logo displayed next to relevant search results. This can be distracting and make it difficult to find the most relevant information.
Performance
Finally, let’s take a look at performance. In general, both search engines return quick results. However, in our tests, we found that Google was slightly faster than Baidu. Additionally, we found that Google was better at finding relevant results than Baidu. For example, when searching for “basketball,” we found that Google returned results for the NBA while Baidu returned results for Chinese basketball teams.
The Bottom Line