Category: Public Relations
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Why top influencers are really difficult to work with
Influencer marketing has been growing at a colossal rate to say the least. According to a study, more than 35% marketers believed that they would spend more than 30% of their marketing budgets on influencer marketing and it is estimated to cross $20 billion by 2023. So why top influencers are really difficult to work […]
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Top 20 Influential People in Influencer Marketing
Influencer marketing continues to be one of the most powerful forms of marketing today. There are thousands of influencers on all the popular platforms. Below, we list the top 30 influential people that you need to know: 1. Gary Vaynerchuk A prolific writer and equally astute entrepreneur, he rose to the top by launching a […]
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6 Things To Keep In Mind For Crisis Management And Brand Reputation
We don’t live in a perfect world, and companies make mistakes as often as individuals, only they lose a lot in brand value and customers. There are many examples of top companies that have made serious blunders because of which they lost their brand reputation. Remember how PETA tried to begin a revolution that no […]
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Top CEO Reputation Management Tactics That Work
In today’s competitive business world, branding has become more important than ever and the demand for Online Reputation Management for companies has shot up. This is because there are all kinds of businesses in almost every sector, and if you want yours to stand out, then you need to ensure that it’s online reputation and […]
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How to Prevent Fake Online Reviews from Hurting Your Brand Reputation
It’s no secret that a large number of people shop online today. Even those who want to buy something from their local store, often go online to find more information about the products they are interested in. This has increased the importance of online reviews a lot as the buyers can only rely on them […]
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Winning Start-up Pitch: 5 Do & Don’t While Submitting Your Start-up Pitch
When you are a start-up there are a lot of things that need to be kept in mind. Especially when targeting new clients there is a sense of anxiety that is usually hard to beat. It is pretty hard to convince them to invest in something which is just in its nascent phases. As per […]
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Traditional Vs Digital PR: Decoding Past, Present And Future Of The Public Relations
PR (or Public Relations) is a strategic communication process that builds a mutually beneficial relationship between an organization and the public. PRs can be categorized into 2 categories: traditional PR and digital PR. However, the aim of both traditional and digital agencies is to enhance a client’s reputation and increase visibility among target audiences. In […]