Category: Marketing Strategy
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Affiliate Marketing vs Influencer Marketing – All You Need to Know!
Affiliate marketing and influencer marketing are two popular forms of performance-based marketing that allow businesses to reach a large audience and increase brand awareness. Both strategies involve partnering with individuals or websites to promote a business’s products or services. Before we get into affiliate marketing vs influencer marketing debate, let’s take a look at each […]
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NFT influencer marketing – The ultimate guide!
Non-fungible tokens (NFTs) are digital assets that are unique and cannot be exchanged for other assets on a one-to-one basis. Their typical use is to represent ownership of digital items, such as artwork, music, videos, and other types of media. Before we talk about NFT influencer marketing, let’s talk about NFTs and their use cases […]
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Does influencer marketing work and how?
Influencer marketing has become a popular marketing strategy for many brands in recent years. But does influencer marketing work in real life? The short answer is: it can. When done well, influencer marketing can be an effective way to reach new audiences, increase brand awareness, and drive sales. In this article, we’ll explore why influencer marketing […]
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10 influencer marketing trends that are going to shape 2023
Influencer marketing is a type of marketing that involves promoting products or services through individuals who have a strong online presence and are able to influence the purchasing decisions of their followers. This type of marketing has become increasingly popular in recent years due to the proliferation of social media platforms and the rise of […]
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What is the role of influencer strategist in influencer marketing?
The role of an influencer strategist is quite crucial in managing and executing an influencer marketing campaign. An influencer strategist is responsible for identifying and collaborating with influencers to promote a brand’s products or services to their followers. The role of an influencer strategist includes: Researching and identifying potential influencers: Researching and identifying potential influencers […]
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10 pro influencer marketing tips to improve your campaign
Influencer marketing has become an increasingly popular way for brands to reach their target audience and promote their products or services. By partnering with individuals who have a strong presence within a particular niche or industry, brands can tap into the influence and credibility of these individuals to promote their products or services to a […]
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How to get brand deals for influencers (or get them as an influencer)
As an influencer, one of the most effective ways to monetize your content and grow your audience is by partnering with brands and participating in sponsored campaigns. However, finding brand deals can be a challenge, especially if you are just starting out or don’t have a large following yet. In this article, we’ll cover some […]
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5 most important influencer marketing KPIs you need to know about
Influencer marketing can be a powerful tool for businesses to reach and engage with their target audience. However, it’s important to track and measure the success of your influencer marketing efforts to ensure that you are getting a good return on investment. Here are 5 most important influencer marketing KPIs to consider when measuring the […]
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Stay away from these influencer marketing myths for a successful campaign!
Influencer marketing has become a popular and effective way for businesses to reach and engage with their target audience. However, there are a number of myths and misconceptions surrounding influencer marketing that can lead to campaigns that are less successful than they could be. Here are a few myths to stay away from to ensure […]
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How to track influencer marketing campaigns?
Tracking the success of influencer marketing campaigns is crucial for businesses looking to maximize their return on investment. With the right tools and strategies, companies can measure the effectiveness of their influencer partnerships and make data-driven decisions to improve their campaigns. Let’s see how to track influencer marketing campaigns and get the best results out […]
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Influencer Marketing Gone Wrong: Avoiding Common Pitfalls
Influencer marketing has become an increasingly popular and effective way for businesses to promote their products and services. By partnering with social media influencers, businesses can reach a large and engaged audience, increasing brand awareness and driving sales. However, influencer marketing is not without its challenges and pitfalls. In recent years, there have been numerous […]
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how to generate more leads through influencer marketing campaigns
Influencer marketing has reached the epitome of its heights where more than 65% brands are looking to invest in the near future. But like all the other things, it has its downside too. Many marketers have failed to generate good leads from influencer marketing campaigns and no one can blame them. It is still an […]
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Why your influencer marketing contracts are resulting in losses?
Did you just get into influencer marketing and you’re losing money on your influencer marketing contracts? Why you are on the losing side when your competitors are reaping benefits from it? When you first came to know about this up and coming marketing street, you were all excited to get your hands dirty. You fought with […]
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5 things you must look out for in your agency before shooting your influencer marketing campaign
If you’re planning on shooting an influencer marketing campaign with the help of an agency, there are things to demand from your influencer marketing agency before getting started. If you are getting into influencer marketing, there are obviously 2 ways to get into it. First route is through an influencer marketing agency and the second […]
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5 reasons why your influencer marketing campaigns are failing
PewDiePie, CarryMinati, Amanda Cerny, Khaby Lame, Flying Beast or BB ki Vines. If these names are ringing a bell, you must be someone who loves their content or you must be someone who associates their brands with these people. In a short span of time, influencer marketing has occupied a huge share in marketing budgets […]