Category: Branding
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Influencer Marketing Gone Wrong: Avoiding Common Pitfalls
Influencer marketing has become an increasingly popular and effective way for businesses to promote their products and services. By partnering with social media influencers, businesses can reach a large and engaged audience, increasing brand awareness and driving sales. However, influencer marketing is not without its challenges and pitfalls. In recent years, there have been numerous […]
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5 things you must look out for in your agency before shooting your influencer marketing campaign
If you’re planning on shooting an influencer marketing campaign with the help of an agency, there are things to demand from your influencer marketing agency before getting started. If you are getting into influencer marketing, there are obviously 2 ways to get into it. First route is through an influencer marketing agency and the second […]
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6 Things To Keep In Mind For Crisis Management And Brand Reputation
We don’t live in a perfect world, and companies make mistakes as often as individuals, only they lose a lot in brand value and customers. There are many examples of top companies that have made serious blunders because of which they lost their brand reputation. Remember how PETA tried to begin a revolution that no […]
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How to Prevent Fake Online Reviews from Hurting Your Brand Reputation
It’s no secret that a large number of people shop online today. Even those who want to buy something from their local store, often go online to find more information about the products they are interested in. This has increased the importance of online reviews a lot as the buyers can only rely on them […]
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CHOOSING A PR AGENCY: 5 THINGS TO CONSIDER BEFORE HIRING A PR FIRM
With numerous emerging PR agencies, unsure about how to choose a PR agency? Don’t worry, the list below compiles a list of pre-requisites that will help you in hiring a suitable PR firm. A PR agency acts as a bridge between the public and the company which strategically processes the communication and builds an advantageous […]