So, you run a digital marketing agency or a small B2B or B2C company and your company desperately needs high-quality content for a good period of time. But there is one tiny problem.
Your company needs high-quality content but without bearing the expense of hiring an in-house content creator. This may sound a little illogical but this is exactly what white label content creation helps in achieving. And mind you, it achieves this in a pretty logical manner.
White label content creation is not an upcoming trend or a new phenomenon. Rather it is a well-entrenched practice that is found across different industries; it is especially popular in the content marketing and digital marketing industries. White label content creation’s popularity and acceptability speak volumes about the undeniable advantages and benefits it offers.
In this blog post, we will be exploring white label content creation comprehensively, covering advantages, disadvantages, and its other important aspects.
What really is white label content creation?
White label content creation is the practice of outsourcing content production to a third-party provider who creates content on your company’s behalf. This is one important aspect, but there is another important aspect.
This important aspect is that it allows companies to use or resell the content under their own brand name. This means that companies don’t have to reveal the original source while publicly claiming that the content has been created by its in-house team.
In a way, white label is a form of outsourcing. Some people may also choose to say that it is a fancy or alternate term for outsourcing. As it is all too well known that today outsourcing is a global industry, which basically implies that white label is a ubiquitous practice.
White label content companies create following types of content:
- Blog content.
- Articles.
- Social media content.
- Email marketing campaigns.
- White papers.
- E-books.
- Case studies.
- Graphic design.
- Press releases.
- SEO content.
Advantages & Benefits:
Time efficiency and increase in productivity: Thanks to white label content creation, companies receive top-notch and professionally crafted content without investing enormous amounts of time and efforts.
This not only let companies save time and energy (which is priceless) but also use it more prudently for their core competencies and other important tasks. This alone can obviously help in exponentially increasing your company’s overall productivity and work efficiency.
Cost-efficient: It allows companies, especially small companies and startups, avoiding the overbearing cost of hiring and training a team of content creators. It helps them to stay frugal and cost-efficient in the long run.
By the way, a content creator team can be pretty large. Here are some of the important people that are usually included in a content creator team.
- Content writer.
- Graphic designer.
- Videographer.
- Social media specialist.
- Outreach specialist.
Improves branding and reputation: People including your potential clients start seeing your company’s competencies more positively, when they come across professionally and aesthetically crafted content watermarked with your company’s brand name.
This is all possible because white label content creation does not legally compel you to reveal the name of the original content creators.
Access to expertise skillsets: Your company is able to get unparalleled and unrestrained access to experienced and professional content creators. Most third-party companies and agencies that provide white-label content creation services usually hire professionally competent people from the market.
This means that your company gets instant access to talent and skills, which otherwise would have been very challenging (if not impossible).
Scalability: Companiescanhire third-party agencies as and when they need them and also can decide the timespan of the contract or agreement as per their requirement. This provides a scalability advantage, especially to companies with a water-tight budget.
Disadvantages and downsides:
No control over quality: Once any company outsources the work, it will be left completely clueless about how the end product will come out. The company simply becomes too overdependent on the third-party agencies. As a result, it loses complete control over the quality, all for the sake of convenience and cost-cutting.
Lack of personalization: Due to workload and client pressure, white label providers are notorious for creating generic content, which means that the content quality or end result won’t be accommodating your personalized requirements.
Risky for your reputation: Sometimes outsourcing your content work to a third-party agency can prove to be a disastrous decision, especially if the agency is suffering from any internal friction or any management issues.
This can potentially have serious implications for your project, like the project deadline getting missed or receiving substandard quality of work. This in turn can damage the reputation and credibility of your company.
How to choose a white label content creation company?
When we talk about a white label content creation company, we are essentially talking about a digital marketing or content marketing company.
This is how you hire right and efficient digital marketing or content marketing company for content creation work.
Check their portfolio: Properly scrutinize their past work to ensure that their work aligns with your quality expectations.
Check their market reputation: Check out how the company is generally perceived in the market. However, don’t merely depend on client testimonials and reviews as they can be easily manipulated. Rather talk to couple of experienced people from the industry, especially those who have worked with the company in the past.
Word of mouth must always be given the preference, particularly when it comes to choosing a white label company.
Do a small project: Probably the best way to evaluate is to hand over a small project to asses whether the company is as efficient as it claims to be, especially when it comes to turnaround time and the overall quality.
Understanding your requirements: It goes without saying that you should be working with only those white label companies that is able to fully understand your unique requirements. You can evaluate this after conducting couple of one-to-one meetings.
The company that you’re planning to onboard should be very forthcoming and open-minded in accommodating all your requirements, provided that your requirements must be realistic and plausible.
Conclusion:
For small and growing companies, white label content creation is a boon and blessing. They get access to high-quality branded content while saving everything that is considered priceless: time, energy, and more importantly money. It not only helps in scaling the business but also in maintaining a competitive edge.
It is also important to remember that high-quality content is the eternal and undisputable king. Therefore, it is critical not to falter by onboarding an incompetent and inexperienced agency. Evaluate and verify judiciously before zeroing down on any third-party agency.