Is lifestyle niche too broad? The overwhelming answer is ‘yes.’ It is indeed a broad niche. But this doesn’t necessarily spell bad news especially for bloggers and content creators planning to target the lifestyle niche. If anything, this is a blessing in disguise. This could help them in creating a highly successful career as a blogger and content creator, provided they are able to choose a good and promising lifestyle niche. In this latest blog post, we will specifically address how you should go about choosing a promising lifestyle niche and what really defines a promising niche.
Why lifestyle Niche is too broad and why it is so popular?
One of the fundamental reasons why the lifestyle niche is too broad is because it encompasses our broad interests, habits and everyday aspects of our lives including our moral values. In a nutshell, lifestyle niche is all-encompassing, embracing pretty much every aspect of human life. This is why it deeply resonates with people’s aspirations and their core values, making lifestyle niches not only relatable but also engaging and inspiring at the same time. This explains why lifestyle niches are so popular among the masses.
Today lifestyle niche is helping scores of influencers and content creators in achieving financial independence. Many are even earning in millions. In fact, today most of the successful content creators and influencers probably come from the lifestyle niche.
Some of the most Popular and successful Lifestyle Niches
- Travel
- Health & wellness
- Relationships
- Food cooking
- Fashion
- Technology
- Home & décor
How to choose a promising lifestyle niche?
Lifestyle niches’ mass popularity also means that it is a highly competitive space. Any kind of intense competition can be intimidating but content creators and influencers can afford to relax. As we’d said in the introductory paragraph that lifestyle niche being broad is actually a blessing and not a curse.
To know the reason, kindly go through the below-mentioned tips and suggestions on how to choose a perfect and rewarding lifestyle niche.
- Identify sub-niches:
The lifestyle niche is probably the only niche that offers sub-niches for almost every category. This is exactly why we argue that lifestyle niche being broad is indeed a blessing. That’s because you have so many subniches to choose from. Let’s try understanding this with a few examples so that readers get enough clarity.
Below we’ve listed out the subniches under three immensely popular niches: Travel, Health & wellness, and family & relationship.
Travel Niche
- Budget Travel: Tips and advices for traveling on a shoestring budget.
- Solo Travel: Tips and tricks for traveling solo & solo adventure.
- Adventure Travel: Focusing on adventure sports and activities like hiking, camping, water sports & adventure cycling.
- Couple holidays: Honeymoons and romantic trip.
Health & wellness niche
- Weight loss.
- Yoga & meditation.
- Diabetes management.
- Mental healthcare.
Family & Relationship
- Dating & relationship tips.
- Parenting and child development.
- Sex & intimacy.
- Marriage tips and advice.
As you can clearly see above that each niche offers several subniches. You can choose any of the subniches as your focus or specialized area. Likewise, you can try finding sub-niches in other popular niche categories like cooking, fashion, technology etc. We bet that you’ll come across several subniches, ensuring that there won’t be a dearth of choices to choose from.
- Gauge the popularity of your subniche:
So, you chose a particular subniche, let’s say ‘parenting and child development.’But did it ever cross your mind to check the popularity of your subniche? Choosing the popular subniche is all the more important if you’ve serious plan for monetization. Even if monetization is not your focus, it would still be wise to choose a niche that is at least decently popular. After all, there is no point in creating content for a subniche that no one wants to watch or engage with.
The important thing is to choose a subniche that has a growing audience but is not overly saturated. It shouldn’t be so competitive that you’ve to work too hard to get a level playing field with the established content creators.
The one good way to measure the popularity is to do keyword research. Keyword research is an integral part of SEO. During keyword research, you’ve to insert keywords related to your subniche in the SEO tool. It will then show the search volume of each keyword, giving a fair idea about roughly how many people are searching for these keywords on Google. Why Google? Google is the most popular search engine in the world and hence serves as a good indication about the popularity of any niche.
Another notable metric that you need to focus on is keyword difficulty score (KD), which gives you a fair idea about how saturated or competitive your niche is.
Keyword research may sound bit intimidating especially for people with minimum knowledge about SEO. But keyword research is very simple. Anyone can perform it. All you need is basic knowledge of SEO and a good hang of the SEO tool.
Popular SEO Tools for conducting keyword research
- SEMrush.
- Ahrefs.
- Ubersuggest.
Other tips for measuring popularity:
Dig little deeper:
While keyword research is immensely useful, it doesn’t necessarily give a ringside view of the actual competition and saturation level of a niche. Therefore, you need to dig a little deeper to extract more valuable information about the niche, which will further help in validating your assumption about the popularity and competition level in the niche.
Your deep-dive research must address the following questions:
- What is the future growth forecast of the subniche?
- What has been the annual growth rate in last few years?
- Roughly how many Instagram pages and YouTube channels are dedicated to the subniche?
- Who are the popular competitors in the niche?
- What are some of the pain-points and unmet demands of your target audience?
You may have to make an extra effort and go beyond your comfort zone but all your efforts will be worth it.
- Take advice from influencers and personal network:
Probably no one can give better advice than influencers and content creators themselves. Since influencers and content creators have an insider view, they can tell with great certainty which niches are currently trending and which ones are losing popularity. In case you don’t know any influencers then take suggestions from your friends, especially those who are social media addicts. They can certainly shed some light on what’s trending and what’s not.
- Trust your intuitions:
Getting too many mixed signals or being unable to ascertain the popularity of your niche can land you in a tricky situation. However, you can solve this conundrum if you’re willing to listen to your deepest callings. Sometimes listening to your heart is the best thing you can ever do. Yes, intuitional calls can be pretty risky, since it do not comply with logic and almost motivate you to go against the wind. But who knows, you may end up choosing a subniche that isn’t really popular today but may become insanely popular tomorrow. In other words, you’ll end up hitting a jackpot or goldmine, all because you were willing to listen to your heart’s calling.
- You must have genuine interest & passion:
Monetization prospects and high search volume cannot be the only sole criteria for choosing a niche. Above all, you should have a genuine interest and passion for the subniche that you’ve chosen.
When you have genuine interest and passion about something, you tend have lot of expertise opinions and knowledge. Something that is always valued and respected by target audience across the niche. More importantly, it helps in establishing you as an important thought leader in your niche, eventually aiding in increasing your audience engagement.
But what if the niche or subniche that you’re passionate about does not enjoy high search volume? If monetization is not your driving goal then low search volume should not be cause of much concern. However, if monetization is high in your priority list then you may have to settle for a difficult decision of changing your subniche. Many a times our passion and financial reward don’t go hand-in-hand. Therefore, you can very well choose to change your subniche and then afterwards work hard to develop a genuine passion for it.
- Ask yourself important questions:
In one of the above points, we asked you to dig deeper for conducting market and audience research. But in here we’re asking you to dig deeper within yourself and ask some pertinent questions. This introspection will give much needed clarity and clear out the confusion about choosing the right micro-niche.
Here are some of the important questions you need to introspect on:
- Can you offer a unique perspective to your target audience? A perspective that none of the competitors are offering.
- Do you have any unique skills and experiences that are worth sharing.
- What are some of the important problems of your target audience that you’re capable of solving.
Conclusion:
Lifestyle niche is indeed broad and vast. But as discussed above that identifying a profitable and fulfilling niche is always well within your reach. Once you identify and find your micro-niche, make sure to provide high-quality, informative and entertaining content that resonates with your target audience. Above all, be patient and persistent. Content creation is not a child’s play. Building a successful career as a content creator takes lot of hard work and sacrifice. On this note, we wish all the budding creators all the best. Hope they not only find perfect subniche but also lot of success and fulfillment.