Since its official launch in 2016, Facebook Marketplace has emerged as a go-to platform for buying and selling second hand or used products. But Facebook Marketplace has become so overcrowded that selling products can often become a bit of a challenge. This is where renewing your listing can prove pretty handy. However, despite your persistent efforts, if your listing isn’t renewing then you may be constantly wondering why Facebook Marketplace is not renewing my listing. Don’t worry, there are many quick fixes and this detailed blog post will duly share them with you.
What’s Facebook marketplace listing?
You must be understandably eager to get a quick solution or answer to your fundamental question: why is Facebook marketplace not renewing my listing? But before providing a conclusive answer, we want to bring clarity on certain basic things.
Facebook Marketplace listing list out or highlight all your products that have been put on sale on the platform. It is a personalized listing and hence only shows your products. Whenever you choose to put your product on sale on Facebook marketplace, it will invariably ask you to create a listing.
Kindly check out the below image. This is a screenshot from Facebook marketplace. It clearly asks for creating a listing for selling products on the platform.
Why it is so important to renew your listing?
As soon as you create a listing, it appears on the top of Facebook Marketplace’s main feed. That’s primarily because your listing is fresh. But didn’t we mention that Facebook Marketplace is a very overcrowded place. To put this is in perspective, nearly 1 billion people actively use this platform every month. This means a new listing is created almost every few minutes, which obviously impacts the visibility of your product. It will lose the visibility as newly listed products will occupy the top place in the feed and hence enjoy more visibility at the expense of your product. This is exactly where renewing your listing comes into play.
Renewing your listing basically refreshes your listing’s position in the search result page. It is almost like waving your hand to Facebook’s algorithm, reminding it to list or position your unsold product as high as possible in the search result page (main feed) so that it attracts the attention of the potential buyers.
In a nutshell, renewing makes sure that your product doesn’t lose the visibility to the new listings and invariably increases the chances of the product getting sold.
How to renew the Facebook Marketplace listing?
Renewing on Mobile App
- Press the ‘house’ icon to access the marketplace
- Click on the ‘profile’ icon located above categories.
- Click on the ‘Quick Actions’ option.
- A pop-up menu will emerge from the bottom. Click on the ‘renew’ option.
- Select the listing you wish to renew.
- Finally, tap the renew option to confirm the renewal.
Renewing on Desktop
- Click on the marketplace option, located on the left sidebar of your homepage.
- Click on the selling option and then click on ‘your listings’ option.
- Once inside ‘your listing,’ find the listing you wish to renew and finally click on the option ‘renew listing,’ which should appear above the product title.
Top factors preventing Facebook Marketplace from renewing its listings
In this section, we’ll be finally answering your question: Why is Facebook Marketplace not renewing my listing? Shared below are some of the top reasons that could be causing this problem.
- Policy violations:
Your listings might be violating Facebook Marketplace’s community standards. The violations could happen due to many reasons, but one of the most common reasons is selling prohibited items.
If you’ve listed any of the following prohibited items then you’re most likely to face problems in renewing your listings.
- Services: Any services like house cleaning, cooking, car cleaning, or anything that is classified as human labour is not allowed to be listed on the Marketplace.
- Intangible products: Any product that can’t be seen or touched is not allowed. The products have to be tangible.
- Animal products: Any products made from animal’s body parts are not allowed to be sold.
- Recalled products: Any products that have been recalled by the original manufacturers or government agencies are not allowed to be listed.
In most cases, Facebook Marketplace will not approve the listing of such products, in which case the question renewal does not occur. However, many time the listing of prohibited items might get approved but its renewal may face problems.
- Renewing after long time or gap:
Facebook Marketplace automatically expires your listing after a certain window period, which mostly consist of 30 days. If you choose to renew either immediately or after some weeks/months then ideally you won’t be facing any problem. However, if you’re trying to renew after unduly long time – like after more than a year – then your renewal might face some problems.
Conventionally, the gap between the expiration of your listing and your renewal should not be too long. The sooner you renew, the better your chances of your renewal getting approved.
- Account restrictions and problems:
if in the past your account was penalized or faced restrictions due to policy violations then this possibly could hinder your renewal. Kindly check your notification if you’ve received any message from Facebook regarding account limitations or restrictions.
- Technical glitches:
Sometimes your renewal might get stuck due to technical glitches like server outages or downtime issues. In such a scenario, it is wise to stop the process immediately and restart the renewal process after few minutes or an hour or so.
Another notable solution is to check whether your Facebook app needs an update. Sometimes simply updating your app could help in resolving the technical glitches.
Does Facebook notify when your listing expiries?
No, Facebook does not notify when your listing expiries. But despite receiving no notification, you must have no doubt in your mind that your listing will invariably expire after the window period is completed.
Is it ideal to relist the product instead of renewing it?
If Facebook Marketplace is not renewing your listing for policy violations then the same problem is likely to occur again while relisting the product. Even if your product listing gets approved then it is only matter of few weeks before it gets expired, which means you’re back to square one.
Does Facebook Marketplace notify immediately about the status of your renewal process?
No, Facebook Marketplace does not notify immediately about the status of your renewal process. That’s because Facebook reviews your listing, which mostly takes couple of hours. Once the review process is completed, Facebook Marketplace notifies you whether your renewal is accepted or rejected.
Final Thought:
On the concluding note, we’d like to reiterate that you must fully ensure that your product listing is fully complying with Facebook Marketplace guidelines. If your listing is fully compliant then in all probability it won’t face any problem during the renewal process. You should also be prompt in checking the notifications as Facebook notifies you about the status of your renewal process, whether it is rejected or accepted. If it is rejected then it will explicitly state the reasons for the same, paving the way for you to take the corrective measures. On this note, we wish you all the best with your renewal process and sincerely hope that you fetch the best possible price for your product.