Ikea affiliate program may not be as popular as Amazon affiliate program or other globally popular affiliate programs. However, despite its low popularity, Ikea affiliate program surely deserves a better media exposure and publicity. We’re sure that scores of people including die-hard Ikea fans may not be even aware that the famous furniture retail company runs an affiliate program. In fact, many may be surprised to know that it enjoys quite a good popularity in many European countries as well as non-European countries. This blog post will give many such valuable information in this comprehensive blog post. If you’re a professional blogger who is looking for a good passive income then this blog post may prove to be financially rewarding.
Summary of Ikea affiliate program
Firstly, Ikea does not need any introduction. It is the largest furniture retailer and furniture brand in the world. This should serve as a good enough reason for bloggers and affiliate marketers to try out its affiliate program. More so, if you’re running a home décor or home furniture website or simply want to try out a different niche for your affiliate marketing business. But you must be wondering that how much commission you can earn from its program. We have answered to this question and many others in the below overview.
Commission rate: You can earn a decent commission rate of 5% on every sale done through your affiliate link. The commission rate can even increase to 7% depending on the product type. It is important to bear in mind that many of Ikea products are high-end products with expensive price tag. Therefore, even 5% to 7% commission can easily translate into huge payout for you.
Cookie window: You get a cookie window of 30 days. This is indeed a long window period, maximizing your chances of earning commission.
Payment payout limit: The limit or threshold varies depending on the country you live in or reside.
Payment methods: The company pays your commission through several popular payments methods like direct bank transfer, PayPal and cheques.
How can you join Ikea affiliate program?
If some of you have already made your mind to join this program then there is good news for you guys. Joining it is pretty simple as you really don’t have to fulfill too many criteria. All you need is an active website with good volume of monthly traffic and you need to be above 18-year-old.
Kindly click on the below link for joining the program:
or
You can also enroll through third party affiliate networks
Let us now turn our focus on the benefits and disadvantages of the program.
Advantages/Pros
Popular brand: It won’t be wrong to say that Ikea is to the furniture industry what Apple is to the smart phone industry. The deep trust and popularity it enjoys is quite unparalleled in the furniture retail industry. This simply means that its affiliates can potentially enjoy high conversion rate and take home high pay outs.
Wide range of products: Being such a huge brand, Ikea certainly enjoys a diverse product collection. This again spells good news for all its affiliates as they get to choose from wide range of products. This includes beds, bedroom furniture, general home décor, kitchen décor and items, sofas, drawing room furniture and many other products.
Long cookie duration: 30 window period is a pretty long period, giving you more than enough time for conversion.
Disadvantages & cons
Geographical limitations: One of its biggest disadvantages is the regional limitation. Ikea’s affiliate program is still unavailable in many prominent English-speaking countries like United states, UK and Canada. It is currently available only in Spain, Sweden, Germany, Netherland and quite a few other European countries. This seriously limits its accessibility as bloggers and affiliate marketers living outside European continent won’t be able to join the affiliate program.
Sales tracking & monitor: Recently there have been slew of complaints by affiliates that they are facing considerable difficulties in tracking their earnings. Although this may be a temporary blip, if the situation does not change it could be a cause of worry for all those who wish to join this program.
Highly competitive niche: Owing to its steadily increasing popularity, today there are more Ikea affiliates than ever before. This means that you will be competing with scores of other affiliates, which makes competition pretty stiff and earning money equally challenging.
Tips to succeed in affiliate marketing
Irrespective of which affiliate marketing program you join, many of the rules of success remains universal.
- Don’t put all the egg in one basket: While Ikea affiliate program makes for a good choice, overdependence on it won’t help in maximizing your revenue. It is better to diversify and simultaneously opt for other affiliate program in the home décor niche.
- Create high-quality content: Never forget the golden rule that ‘content is always the king.’ You need to regularly create content that not only solves the pain-point of your target audience but also emotionally resonates with them. Speaking particularly for the affiliates of Ikea affiliate program, they need to have a good understanding of the home décor space and what kind of content its target audience needs.
- SEO optimization: You can create the best content in the world but it won’t drive traffic unless your content is SEO friendly. Make sure to follow on-page and off-page SEO best practices.
- Try email marketing & paid marketing: Since SEO is a time-consuming process, you need to parallelly try out other popular strategies like email marketing and paid marketing (search engine marketing and social media marketing) for making your website truly standout among your competitors. You can also tie up with influencers for promoting your website.
- Stay updated with latest trends: It is important to remember that the home décor and furniture is a highly dynamic niche because of the new and changing trends. Ensure that you staying updated with these trends and incorporating it in your content.
- Try the discount strategy: We all love discounts. Don’t we? Discounts and cashbacks will help in pushing your conversions and sales numbers. Try to find out whether Ikea affiliate program offers a discount and cashbacks on their products. if it does offer make sure that you’re efficiently promoting it among your target audience.
- Keep tracking your performance: keep regularly analyzing the performance of your affiliate links and campaigns. Try to find out which articles are attracting high traffic and which articles are not resonating with your target audience.
Popular tools for Affiliate marketing:
Affiliate marketing is a highly competitive landscape and hence you mandatorily need slew of high-performing tools to succeed in this niche. Remember utilizing
- OptionMonster: a powerful email list building tool that can increase the chances of lead generation and conversion.
- Voluum: a popular affiliate ad tracking tool that helps marketers to keep a tab on every important metrics of the campaign.
- Flippa: known as the eBay of websites, it can help in building a professionally looking website from scratch.
- SEMrush: One of the most popular SEO tools that can greatly help in increasing your website’s organic traffic. From conducting keyword research to spying competitors backlinks, SEmrush is one of the must have tools.
- Google Analytics: A free web analayticstool from Google that will greatly help in tracking traffic and other important metrics of your website.
- ThristyAffiliates: Awordpress plugin that helps in efficient management of affiliate links, allowing you to easily store and insert affiliate links into articles.
- Pretty links: It helps in shorteninglong URL as well as tracking clicks on your links.
- Buzzsumo: Oneof thebest–known content marketing tools. It helps in discovering the most engaging and trending content on the web.
- iSpionage: it helps in spying and analyzing your competitors ads including their PPC ads. You’ll come to know what keyword they are bidding for, the bidding price and many other valuable information that will help in improving your ad campaign.
Conclusion
Being a globally recognized brand, Ikea affiliate program offers a good monetization opportunity for affiliate marketers and content creators. With wide-range of products, decent commission and a good 30-day window period for cookies, affiliates have a realistically good chance of regularly clock good sales and conversions. However, Ikea’s regional limitation is its biggest downside as it literally blocks bloggers and content creators from prominent English-speaking markets from joining its affiliate program. On a concluding note, if you have a genuine passion for home décor and great understanding of its target audience then Ikea affiliate program can prove to be a perfect partner in your financial success.