Brands That Work With Micro Influencers

brands that work with micro influencers

Share This Post

There are a lot of brands out there that work with micro influencers. But what makes a brand stand out from the rest?

In today’s age of social media, it’s all about connecting with your audience on a personal level. And that’s where micro influencers come in.

Micro influencers are everyday people who have a large following on social media. They’re not celebrities, but they’re respected by their followers for their taste and opinion.

Why Do Brands Want To Collaborate With Micro Influencers?

There are a number of reasons that brands want to work with micro influencers. Micro influencers have more engaged audiences, they are considered more trustworthy, and they can be more affordable than working with celebrities or macro influencers.

Micro influencers often have loyal followings who are interested in the same things that the brand is promoting. This makes it more likely that the micro influencer’s followers will be interested in what the brand has to offer.

Micro influencers are also considered to be more trustworthy than celebrities or macro influencers. This is because they are perceived as being more like ‘real people’ and less like paid endorsements.

Finally, micro influencers can be more affordable than working with celebrities or macro influencers. This is because they generally have smaller followings and so their fee can be lower.

How Do You Collab With Brands As A Micro Influencer?

There are a number of ways to collaborate with brands as a micro influencer. The most common method is to reach out to brands as an influencer directly and pitch them your idea for a collaboration. If you have a large following on social media, you can also work with an influencer marketing agency which will help connect you with brands that are looking to work with micro influencers.

Another way to find brands that work with micro influencers is to attend events or trade shows related to your niche. Here you can network with brands and learn about opportunities for collaboration. You can also search online for brand campaigns that are looking for micro influencers. This is a great way to find campaigns that are a good fit for your interests and followers.

Once you have found a brand that you would like to work with, it is important to put together a proposal outlining what you can offer and what you would like in return. Be sure to include specifics about your audience, reach, and engagement rate. Brands will be more likely to work with you if they feel confident that you can deliver results.

How to become a micro influencer

Are you looking to become a micro influencer? There are a few things you should know before pursuing this path.

Micro influencers are social media users with a smaller but highly engaged following. They are often considered to be more trust worthy and relatable than traditional celebrities or influencers, making them attractive to brands.

If you’re interested in becoming a micro influencer, here are a few things you should keep in mind:

  1. First, identify the platform that you’re most active on and that has the most engaged audience for your content. For example, if you’re a fashion blogger, Instagram would be a good platform to focus on.
  2. Next, start creating content that is in line with the types of campaigns or products that you would like to work with. For example, if you’re interested in working with beauty brands, make sure to create content around topics like makeup, skincare, etc.
  3. Finally, start reaching out to brands that you’re interested in working with. Many brands are always looking for new micro influencers to collaborate with, so don’t be afraid to reach out and introduce yourself!

Best brands for micro influencers

There are a number of brands that work with micro influencers, but some are better than others. Here are a few of the best brands for micro influencers:

  1. Glossier: This popular beauty brand works with a number of micro influencers to promote its products. Glossier has a very engaged community of followers, and its products are well-loved by many.
  2. Everlane: This clothing brand is known for its simple and stylish garments. Everlane works with a number of micro influencers to promote its clothing on social media.
  3. Warby Parker: This eyewear brand is popular among millennials and Gen Zers. Warby Parker works with a number of micro influencers to promote its glasses on social media.
  4. away: This travel brand is popular among millennials and Gen Zers. away works with a number of micro influencers to promote its travel products on social media.
  5. Brooklinen: This bedding brand is popular among millennials and Gen Zers. Brooklinen works with a number of micro influencers to promote its bedding products on social media.

Brands that pay micro influencers

Micro-influencers are social media users with a following between 1,000 and 100,000. They are often considered more trustworthy than celebrities or macro-influencers, and they have the ability to drive conversions.

There are a number of reasons why brands choose to work with micro-influencers. They are often more relatable than celebrities, and they have influence within a certain niche. This makes them ideal for promoting products or services to a specific target audience.

Micro-influencers also tend to be more cost-effective than their celebrity counterparts. While a macro-influencer might charge $10,000 or more for a single post, a micro-influencer is likely to charge only a few hundred dollars. This makes them a more affordable option for small businesses or businesses with limited marketing budgets.

Brands that work with micro-influencers can expect to see an ROI of $6.50 for every dollar spent, on average. Comparison shopping website Pulsar found that micro-influencers generate 62% of all influencer marketing ROI.

A number of well-known brands have successfully used micro-influencers to promote their products or services. L’Oreal, Maybelline, and Smashbox have all worked with micro-influencers as part of their marketing campaigns.

Companies that work with micro influencers

There are many brands that work with micro influencers to promote their products or services. Some of these brands include:

  • Abercrombie & Fitch
  • Adidas
  • Anastasia Beverly Hills
  • Benefit Cosmetics
  • Best Buy
  • Bose
  • Coach
  • Fossil
  • J.Crew
  • Kate Spade New York
  • Kendra Scott
  • Lululemon Athletica
  • Michael Kors
  • Nike
  • Oakley
  • Ray Ban
  • Sephora
  • Tiffany & Co.

These are just a few of the many brands that work with micro influencers. Micro influencers are a great way for brands to reach a new audience and get their message out there in a more authentic way.

Brands that work with micro influencers 2022

There are a number of brands that work with micro influencers. Here are some of the most popular ones:

  • L’Oreal Paris
  • Nyx Professional Makeup
  • Maybelline New York
  • Dove
  • Garnier
  • Pantene
  • Rimmel London
  • Clinique
  • Olay
  • Benefit Cosmetics

Conclusion

There are many benefits for brands that work with micro influencers. Micro influencers have a more engaged following, which can lead to better conversions for brands. They also tend to be more affordable than traditional celebrities or influencers with millions of followers.

Micro influencers also tend to be more relatable to their followers, which can make brands seem more trustworthy and down-to-earth. When selecting a micro influencer to work with, it’s important to consider their audience and make sure it aligns with your brand’s target market.

Some well-known brands that have successfully worked with micro influencers include Nike, L’Oreal, Maybelline, and Revlon.

Subscribe To Our Newsletter

Get updates and learn from the best

More To Explore

influencer working on a laptop
Digital PR

Why top influencers are really difficult to work with

Influencer marketing has been growing at a colossal rate to say the least. According to a study, more than 35% marketers believed that they would spend more than 30% of their marketing budgets on influencer marketing and it

Read more

Do You Want To Boost Your Business?

drop us a line and keep in touch

Let's Connect

Let's Discuss