{"id":2534,"date":"2021-12-14T13:02:31","date_gmt":"2021-12-14T13:02:31","guid":{"rendered":"https:\/\/prchitects.com\/?p=2534"},"modified":"2021-12-16T05:38:42","modified_gmt":"2021-12-16T05:38:42","slug":"losing-followers-on-instagram","status":"publish","type":"post","link":"https:\/\/prchitects.com\/blog\/losing-followers-on-instagram\/","title":{"rendered":"Losing followers on Instagram? 8 Big Reasons and How to Stop It"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">With more than a billion downloads, Instagram has taken over Facebook as the most popular social media application. Over the course of time, it\u2019s also turning out to be a favorite destination for businesses to be advertising their products online. So, if you\u2019re a budding content creator that has spent a considerable time curating an account, it can be heartbreaking to find out that you\u2019re losing followers on Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the reasons for this sudden drop in followers and what can you do to prevent it from happening in the future? Our social media experts have mentioned everything you need to know about the sudden drop in Instagram followers<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is losing followers on Instagram normal?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">If you\u2019re a budding content creator like we discussed earlier, then you\u2019ve already amassed a respectable amount of followers on Instagram. So, you\u2019ll naturally notice when there\u2019s a massive drop in your follower count. It\u2019s completely normal for your account to see a small change in the number of followers. But, losing followers on Instagram at such an alarming pace should be a matter of concern. This might adversely affect your engagement in the future, so it\u2019s a good idea to intervene right away.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How do I track my Instagram followers?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You can always go to your Instagram account and check for the follower count. But, it can prove to be quite cumbersome. So, investing in an analytics tool that specifically tracks and charts your Instagram followers count can be a timely investment. This ensures that you can gauge the gravity of the situation and choose to act accordingly.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why am I losing my Instagram followers?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve realized that you\u2019re losing followers on Instagram at an alarming pace, the next step is to identify where the issue lies. So, what are some of the most common reasons for the same?<\/span><\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Instagram is purging out bot accounts<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You might not be posting enough<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your content needs improvement<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You\u2019re putting yourself out there too much<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your posts have little to do with your niche<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You fail to make use of the right hashtags<\/span><\/li>\n<li><span style=\"font-weight: 400;\">You\u2019ve bought your Instagram followers<\/span><\/li>\n<li><span style=\"font-weight: 400;\">It\u2019s just a technical glitch<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">1) Instagram is purging out bot accounts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the things that seem to be troubling the social media platform is the dramatic increase in bot accounts. Tracking down on them and cutting them out takes a considerable amount of time and effort on the part of the algorithm. Fake followers networks continue to be the prime target for a purge. Here, a large number of accounts are suspended without a moment\u2019s notice\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">So, if you\u2019re noticing that you seem to be losing followers on Instagram, it could simply be because of such a purge. It doesn\u2019t take the anti-spam algorithm a lot of time to suspend the account after it\u2019s flagged for suspicious content. This obviously does get reflected in your follower count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Do remember that it\u2019s just fake accounts that are getting shut down, so your engagement per follower isn\u2019t really going to take such a major hit. You can simply continue to work on your Instagram account as always since organically building a community of genuine users has always been your objective.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2) You might not be posting enough<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">With the Instagram algorithm undergoing a major revamp, one of the basic prerequisites to staying relevant is to keep posting. Your engagement goes down a notch when you forget to post regularly. So, it makes sense to construct a posting schedule for you to follow. Try to stick to the schedule as much as you can. Pick a time slot that you know will bring in the most engagement with your followers. For instance, if you pick to post every alternate day of the week at right about 7 pm, your followers always have something to look forward to.\u00a0 Tease them with tidbits of your next posts to keep your followers continually engaged and to build a genuine sense of anticipation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">3) Your content needs improvement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">In this day and age of digital advertising, content is the name of the game. With an unprecedented number of content writers arriving onto the scene, you\u2019ll need to bring your A-game to stay relevant. Also, keep in mind that Instagram is predominantly a visual-based platform. So if your posts aren\u2019t aesthetic, your followers will just end up scrolling past your post that you worked so hard on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">If you don\u2019t own a professional camera or a mobile phone with an advanced camera set-up, then there\u2019s a chance that your pictures might not be too pleasing to the eye. So, consider investing in one if you have the resources on standby. You\u2019ll also need a decent editing application with a ton of functionality to help you process the images further before you end up posting them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">But, it\u2019s not all about the pictures either. A good caption that captures the essence of the post can be the difference between a good post and a great post that grabs the attention of a follower. Look out for grammatical errors and typos before posting. Try to integrate keywords subtly to increase the likelihood of the algorithm picking up on your post.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4) You\u2019re putting yourself out there too much<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One of the most common reasons why you might be losing followers on Instagram could be because you\u2019re promoting yourself too much. If you\u2019re continuously posting about your business on a daily basis, it can get a bit tiresome for your followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">It\u2019s worth pointing out that your followers are looking for quality content and not brand deals. There are already a ton of brands that do the same, so the distinction between your account and that of a large-scale business starts to blur. Users today have a ton of choices in front of them, so there always is someone out there who can replace you. Be mindful of the time that someone is investing in your account. So, ensure that they\u2019re making the best use of it. All that it takes for someone to unfollow you is a simple press of a button.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">5) Your posts have little to do with your niche<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ve worked hard to successfully carve out a niche for yourself. Now, this could be a multitude of things- poems, travel blogs, movie reviews, social commentary, facts, etc. So, when someone chooses to follow you, it\u2019s because they like the form of content you\u2019re posting. The theme that you\u2019ve picked out for yourself appeals to them and they want to know more about it. So, it\u2019s natural to end up losing followers on Instagram if your posts have little to do with whatever interested them in the first place. At time of <a href=\"https:\/\/prchitects.com\/instagram-influencer-marketing\/\">Instagram marketing<\/a> a post or two that stray away from your niche is acceptable, but more than that messes up your hard-earned identity as a content creator.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While it\u2019s a good idea to start diversifying, but writing about anything and everything might not sit well with your followers. This might be based on the assumption that there aren\u2019t interested enough in whatever you have to say, but that\u2019s never the case. The reality is that there\u2019s always an audience for everything, it\u2019s just a matter of finding them.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6) You fail to make use of the right hashtags<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A large part of users discovering your account is by the proper use of <a href=\"http:\/\/www.facebook.com\/help\/instagram\/351460621611097\/?helpref=uf_share\">Instagram hashtags<\/a>. They\u2019re likely to contribute a large percentage of your followers. So, it\u2019s natural that your follower count goes down significantly when you use hashtags improperly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think of relevant hashtags before you post something on Instagram. If you\u2019re having a hard time doing this, then try making use of a hashtag app. It suggests hashtags that are tracking well on the social media platform so that you don\u2019t have to spend a lot of time trying to think of one. Moreover, the app refrains from suggesting hashtags that are banned on the site so that you have one less thing to worry about.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7) You\u2019ve bought your Instagram followers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Buying followers on Instagram is not uncommon, a large number of celebrities and multinational corporations do it to boost their image. It may be extremely tempting to simply buy yourself more followers instead of putting in the work to get ahead. But, it only ends up having a deleterious effect on your reputation in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite your best efforts, you will end up losing followers on Instagram either because the company that created the fake accounts decides to pull them out or the anti-spam algorithm cracks down on them. So, cutting corners in an attempt to stay ahead of the curb does not make financial sense. You\u2019ll only end up spending more money than you intended to in hopes of acquiring more genuine followers.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8) It\u2019s just a technical glitch<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019ve exhausted all the other possibilities, then the reason why you might be losing followers on Instagram could just be a technical glitch. If that\u2019s the case, then it\u2019s not just you that\u2019s going to experience such discrepancies in follower count. Sometimes, even a Google search should suffice for you to come to a definite conclusion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T<\/span><span style=\"font-weight: 400;\">here\u2019s not really much you can do in situations like this. Just hope that Instagram fixes the glitch and you eventually get back your followers. It might take a couple of days, so use this time to take a break until things return to normalcy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Yet another drastic possibility for you to be losing followers on Instagram that we haven\u2019t gotten around to discussing yet is the possibility of your account getting shadow-banned by Instagram. So, the next section of this article will cover this in detail.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What is a shadowban?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A shadowban is when you\u2019re account is suspended by Instagram wherein the content you\u2019ve posted stops appearing in the relevant hashtags you\u2019d earlier inserted. It\u2019s a particularly precarious situation as Instagram does not give any prior intimation about your account getting temporarily terminated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the easiest ways for you to identify if your account has been shadowbanned is to check if your posts appear when the specific hashtag is searched for. Try to think of a relatively obscure hashtag that you may have used since it\u2019s less number of posts to look through.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why has your account been shadow-banned?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Instagram would like you to believe that there is no shadow ban happening on their site, but that couldn\u2019t be further away from the truth. There are a number of reasons as to why your account may have been shadow-banned. Some of them are:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Usage of bots<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use of the same hashtags over and over<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Your content may have gotten reported<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">1) Usage of bots<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Like we\u2019d discussed earlier, Instagram is eager to shut down bot accounts using its intuitive anti-spam algorithm. Bots are generally used to automate their content, or sometimes even the engagement with actual users. The bots would simply follow a large number of accounts in an attempt to get them to follow back, only to unfollow them after a couple of days. This follow\/unfollow continues to be shunned and prompts instant action from Instagram.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, it\u2019s better to avoid the use of bots to further your customer engagement and brand awareness. Choose to focus instead on improving the quality of your content and posting regularly as per a predetermined schedule. You can make use of apps like Buffer to make a detailed schedule that takes into consideration your other commitments as well.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2) Use of the same hashtags over and over<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no denying that the use of hashtags can boost your exposure. But, on the other hand, the use of repetitive hashtags can end up landing you in trouble. When you keep posting using the same hashtags, Instagram perceives it to be spam. It\u2019s akin to a tactic used by bots wherein a large number of posts with the same hashtags would be posted in a last-ditch effort to grow followers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the anti-spam algorithm getting stricter and stricter, it\u2019s a very real possibility that your account gets flagged. An obvious way to avoid this is using different hashtags for different posts. This necessitates keeping track of all of your hashtags as well. So, instead of manually doing so, make use of a hashtag app. Such an app would suggest the most relevant hashtags for your new posts and ensure that you avoid repetition.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3) Your content may have gotten reported<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Another reason why you might be losing your followers on Instagram following a shadow ban is that your account may have gotten reported for violating their Community Guidelines. Some of the things that fall under the purview of such policies include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Spam<\/b><span style=\"font-weight: 400;\">&#8211; Instagram does not tolerate any form of spam. It intends to keep its platform bot-free to ensure maximum social engagement<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nudity<\/b><span style=\"font-weight: 400;\">&#8211; Given that a large percentage of users on the platforms are teenagers, nudity is a strict no<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bullying or harassment<\/b><span style=\"font-weight: 400;\">&#8211; Instagram recognizes that the undue effect it can have on young minds. So, it takes strict actions to curb such activity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Violence or dangerous organizations<\/b><span style=\"font-weight: 400;\">&#8211; A no-brainer really, Instagram does not want itself to be associated with ant-social elements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Suicide and self-harm<\/b><span style=\"font-weight: 400;\">&#8211; May act as a trigger to some individuals with deteriorating\u00a0 mental health<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hate speech or symbols<\/b><span style=\"font-weight: 400;\">&#8211; Instagram is a social platform, after all, and it does need to exercise some sort of responsibility towards it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Selling of illegal goods\/ infringement of intellectual property rights<\/b><span style=\"font-weight: 400;\">&#8211; A large number of small business pages keep getting reported every day for advertising products that imitate the look and feel of products of major retailers<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Can a shadowban be reversed?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">The answer is a resounding yes. Luckily, a shadowban is not permanent. But, there\u2019s no conclusive answer to how long it might last. It could range from a couple of hours to days, or even weeks in some cases. The important thing is that you can revoke your shadowban status provided that you take a break altogether and refrain from making the mistakes that you made the first time over. Soon enough, Instagram will recognize that you\u2019re no longer taking advantage of the platform and will consequently remove the shadowban on your account.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What can you do to stop losing followers on Instagram?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Losing followers on Instagram can be particularly alarming, especially if you\u2019re an up-and-coming content creator. The obvious step ahead is to identify where the issue is and look to rectify it. It could be because of your content not being up to the mark or your posting schedule being too wacky. So, introspect and make some key changes to the way you work. It should hopefully have the right impact on your audience. Readers are always on the lookout to educate themselves regarding a certain topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Promoting yourself while retaining your authenticity is a fine balancing act. Too little promotion and people don\u2019t know who you are, too much self-promotion and people call it boring. It\u2019s all about finding the right balance, a skill you will acquire with time. Kindly refrain from using bots to automate the process of engagement. Your followers might shoot up, but Instagram may terminate your account if they get a whiff of what\u2019s happening. This is sure to dent your hard-earned reputation. Do remember that building a community of genuine users who like what you\u2019re posting is the endgame.\u00a0<\/span><\/p>\n<p>One otherway is Influencer marketing. You must have hear about this. In influencer marketing, you collaborate with influencers whose niche suits your services or products. The key to get effective results in influencer marketing is searching for premium creators related to your industry and within your budget. <a href=\"https:\/\/prchitects.com\/marketplace\/\">Prchitects marketplace<\/a> provide such influencer marketing paltform where you can collaborate with over 1700 premium creators for viral marketing campaigns. Traditional advertising campaigns have become outdated these days. With the help of influencer marketing you can do promotions for your target audience in more engaging ways.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With more than a billion downloads, Instagram has taken over Facebook as the most popular social media application. Over the course of time, it\u2019s also turning out to be a favorite destination for businesses to be advertising their products online. So, if you\u2019re a budding content creator that has spent a considerable time curating an [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[19,17,16,18,15],"class_list":["post-2534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-influencer-marketing","tag-influencer-marketing","tag-instagram","tag-instagram-marketing","tag-social-media","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Losing followers on Instagram? 8 Big Reasons and How to Stop It<\/title>\n<meta name=\"description\" content=\"Losing followers on Instagram can be alarming, more so if you\u2019re a content creator. So, why is this happening and how to fix it. 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